Typography

Typography refers to the arrangement of type, including font size and style, as well as spacing and the length of copy on a line and page. The intent of typography is to make content attractive and easy to read. In this article, we discuss the different elements of typography, why typography is important and tips for effective typography.
 

Graphic designers, art directors and writers use typography to create text that’s visually appearing and/or easily communicates an intent by the author. Typography can be an important tool for communicating with clients and customers and can offer the following benefits:

• Draws attention to your copy

• Establishes and reinforces your brand 

• Communicates your message in an appealing and persuasive way

• Makes your message memorable with your audience